PZPN

By taking on the role of Title Sponsor, STS will introduce a refreshed visual identity to both competitions. Alongside the new names (STS Polish Cup and STS Polish Super Cup), the updated logos will appear on the shirts of every club participating in the tournaments (on the sleeve and front of the shirt), as well as being displayed on advertising boards, 3D carpets, pitch mats and LED perimeter boards during live broadcasts on TVP Sport.

In addition, STS has secured extensive brand exposure across social media channels (both PZPN and the clubs) and will also be present on matchdays with dedicated fan zones at selected fixtures.

“Becoming the Title Sponsor of the Polish Cup and Polish Super Cup marks another, and at the same time the most significant, step in recent months within our sports sponsorship portfolio. It highlights both our ambitions and our strong market position. I am delighted that, in addition to our 11-year partnership with the Poland national team, today we are strengthening our cooperation with the PZPN by becoming a key partner of the Association in such important and prestigious competitions,” said Radim Haluza, CEO of STS.

“We are planning a range of innovative activations that will further enhance STS’s image as an engaged sponsor, one that goes beyond the framework of standard agreements. For us, it is much more than simply brand exposure – it is about being close to the fans and bringing sponsorships to life through engaging and meaningful initiatives aimed at clubs and their supporters. This will be no different in this case,” added Dawid Pożoga, Chief Marketing Officer at STS.

“We are very pleased that our long-standing cooperation with STS, a trusted partner of both the PZPN and the national team, has now been extended to include the strategic title sponsorship of the Polish Cup and Polish Super Cup. This reflects a great deal of trust, and at the same time confirms that working with the PZPN delivers real image and business benefits. We believe these competitions offer precisely such opportunities. We continue to work consistently on their development and prestige, including by ensuring maximum availability of matches on free-to-air channels – through our strategic licensing agreement with Telewizja Polska, which guarantees 33 live broadcasts each season,” said Łukasz Wachowski, General Secretary of the Polish Football Association.

Committed Partnership with the PZPN

STS has been cooperating with the PZPN since 2014, when the company first became an Official Sponsor of the Poland national football teams (men’s, women’s, U21 and U20). Over the years, the partners have delivered a number of high-profile initiatives, including the Kazimierz Górski mural unveiled on the 100th anniversary of the legendary coach’s birth, a choreographed card display for Artur Boruc’s farewell match, the "Dorzuć Misie" (Throw Teddy Bears) campaign during the game against Turkey in support of the DKMS Foundation, and the recent “Piłka nożna jest kobietą" (Football is a Woman) campaign dedicated to the women’s national team.

“In addition, we are present with fan zones and quizzes, giving supporters the chance to win attractive prizes at every home match of the national team. We also run numerous competitions on social media, alongside a range of smaller activities, through which fans can win, among other things, tickets to national team matches. For many years we have demonstrated that we are a truly engaged partner, and we will certainly continue this commitment in our partnership with the PZPN as Title Sponsor of the Polish Cup and Polish Super Cup,” said Paweł Sikora, Head of PR & Sponsorship at STS.